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Mr. Morningstar Money Man (MMM): What are you doing?
Mr. Investor: Investing
MMM: What are you buying?
MI: More Netflix.
MMM: Why?
MI: Well – because it's popular. The price keeps going up, customers love the service, and Morningstar even says it has a narrow moat! So what's not to like?
MMM: It’s popular, but that doesn’t mean it’s a good buy.
MI: Why not?
MMM: Because, like you, everyone thinks it’s great, and everyone wants to buy it. Even a great company can be a bad stock investment if you pay too much.
MI: So the myth is Busted?
MMM: Not yet. Risk doesn’t fully explain stock market behavior. If everyone likes the same stocks, they will cost more, and paying 30, 40, or 50-times earnings is generally not a recipe for success.
MI: Busted now?
MMM: Not yet. Companies which tend to have low P/E, low price-to-book are unloved, and typically trade at lower prices and so over time produce higher returns.
MI: So I should buy a cheap company?
MMM: NO. When we look for stocks, we look for more than competitive advantage! Look for margin of safety, and valuation.
MI: Busted?
MMM: Yes! This myth is BUSTED!