Earlier this month, Google released its Year in Search report. The most popular Google search in Canada in 2019 was ‘Toronto Raptors’. Admittedly, our editorial team here at Morningstar Canada probably spent the whole of May and June googling the Toronto Raptors, so we pretty much expected that one. Basketball star Kawai Leonard, the Canadian election results, and actors Like Perry and Cameron Boyce rounded out the top five most popular searches.
We decided to show you the most popular content on Morningstar.ca as well. We looked at the most frequently viewed securities--stocks, funds, and exchange-traded funds--on the site for the year.
Note: Morningstar.ca migrated to a new page-view tracking system in June; as such, these rankings are based on page-view data after that time.
Not surprisingly, financial services and energy dominated the list of most-often-viewed stock reports. All the companies on the list are high-quality large companies (meaning most of them have carved out economic moats). They also pay our healthy dividends, a hot favourite among our readers:
10 Most Popular Stocks
Name |
Ticker |
Star Rating |
Economic Moat |
Forward Dividend Yield |
The Toronto-Dominion Bank |
TD |
3 |
Wide |
4.03% |
Enbridge Inc |
ENB |
4 |
Wide |
6.29% |
Bank of Nova Scotia |
BNS |
3 |
Narrow |
4.89% |
Royal Bank of Canada |
RY |
3 |
Wide |
4.07% |
Bank of Montreal |
BMO |
3 |
Narrow |
4.21% |
Suncor Energy Inc |
SU |
3 |
None |
3.94% |
Canadian Imperial Bank of Commerce |
CM |
4 |
Narrow |
5.34% |
Manulife Financial Corp |
MFC |
3 |
None |
3.78% |
BCE Inc |
BCE |
3 |
Narrow |
5.31% |
Canadian National Railway Co |
CNR |
3 |
Wide |
1.82% |
Source: Morningstar Direct Data as of December 19, 2019
Let’s take a look at the most popular mutual funds. Again, unsurprising, balanced funds, and dividend funds topped the list of most popular funds. Most of the funds on the list have a Morningstar Quantitative Medalist Rating, but only one of them gets the coveted Gold-medal – the Mawer Balanced A.
10 Most Popular Mutual Funds
Name |
Morningstar Quantitative Rating |
Category |
Management Expense Ratio |
RBC Select Balanced Portfolio A |
Neutral |
Global Neutral Balanced |
1.94% |
Mawer Balanced A |
Gold |
Global Neutral Balanced |
0.91% |
TD Monthly Income - I |
Bronze |
Canadian Neutral Balanced |
1.48% |
Tangerine Balanced Growth Portfolio |
Neutral |
Global Equity Balanced |
1.07% |
Scotia Canadian Dividend A |
Silver |
Canadian Dividend & Income Equity |
1.74% |
CIBC Nasdaq Index |
Bronze |
U.S. Equity |
1.26% |
BMO Dividend A |
Neutral |
Canadian Dividend & Income Equity |
1.80% |
CIBC Monthly Income |
Bronze |
Canadian Neutral Balanced |
1.47% |
RBC Canadian Dividend Fund A |
Bronze |
Canadian Dividend & Income Equity |
1.76% |
Source: Morningstar Direct Data as of December 19, 2019
Finally, the popular ETFs are dominated by BMO, Vanguard and iShares. All except one have either a Morningstar Analyst Rating, or a Morningstar Quantitative Rating. Surprisingly, the one ETF that has a “Neutral” rating is also the most popular one – the BMO Low Volatility Canadian Equity ETF. It also is the most expensive on the list, with an MER of 0.39%
10 Most Popular ETFs
Name |
Morningstar Rating |
Category |
Management Expense Ratio |
BMO Low Volatility Canadian Equity ETF |
Neutral (Quantitative Rating) |
Canadian Equity |
0.39% |
BMO S&P 500 ETF (CAD) |
Gold (Analyst Rating) |
U.S. Equity |
0.09% |
Vanguard S&P 500 ETF |
Gold (Analyst Rating) |
U.S. Equity |
0.08% |
Vanguard Balanced ETF Portfolio |
Silver (Quantitative Rating) |
Global Neutral Balanced |
0.25% |
BMO Aggregate Bond ETF |
Silver (Analyst Rating) |
Canadian Fixed Income
|
0.09% |
iShares S&P/TSX 60 ETF |
Silver (Analyst Rating) |
Canadian Equity |
0.18% |
iShares Core S&P/TSX Capped Composite ETF |
Gold (Analyst Rating) |
Canadian Equity |
0.06% |
iShares Core MSCI ACty Wld exCan ETF |
Gold (Analyst Rating) |
Global Equity |
022% |
iShares Core Canadian Universe Bond ETF |
Silver (Analyst Rating) |
Canadian Fixed Income |
0.10% |
Vanguard FTSE Canada All Cap ETF |
Gold (Analyst Rating) |
Canadian Equity |
0.06% |
Source: Morningstar Direct Data as of December 19, 2019
Happy Holidays!