Baidu Inc ADR BIDU

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  • Sector
  • Industry
  • Investment Style
    Large Value
  • Market Cap
  • Forward Div Yield
  • Trailing Div Yield
  • Price/Sales
    1.64
  • Price/Book
    0.85
  • Beta (5-Year)
    0.32
  • Consensus Forward P/E
    7.97
  • Trailing 12-mo Rev

Morningstar's Analysis

Valuation Aug 23, 2024
Currency in USD
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Baidu Earnings: Robust AI Cloud Growth Offset by Continued Macro Weakness in Advertising
Author Photo
Kai Wang, CFA
Senior Equity Analyst
Analyst Note | by Kai Wang, CFA Updated Feb 19, 2025

Baidu's December-quarter revenue declined 2% year on year to CNY 34.1 billion. AI cloud revenue grew 26% year on year while advertising revenue continued to fall.

Business Strategy and Outlook | by Kai Wang, CFA Updated Aug 23, 2024

Baidu’s online advertising business accounted for 72% of Core revenue in 2023 and will be the main source of revenue in the medium term given its dominant market share for search engines, but we believe unless it can develop another industry-leading business, it could face long-term challenges for advertising dollars from growing competitors such a

Morningstar Fair Value Estimate
The Morningstar Fair Value Estimate guides investors to the long-term, intrinsic value of a stock, helping them see beyond the present market price.

Show me how fair value is derived (00:41)

Morningstar calculates the fair value estimate of a company based on a projection of how much cash the company will generate in the future. Morningstar analysts create custom industry and company assumptions to feed income statement, balance sheet, and capital investment assumptions into a proprietary discounted cash flow modeling template. Scenario analysis, in-depth competitive advantage analysis, and a variety of other analytical tools are used to augment the discounted cash flow process. The analyst discounts future cash flows using the weighted average of the costs of equity, debt, and preferred stock (and any other funding sources), using expected future proportionate long-term, market-value weights.

The Morningstar Fair Value Estimate is a projection/opinion and not a statement of fact. If Morningstar's base-case assumptions are true the market price will converge on Morningstar's fair value estimate over time, generally within three years. Investments in securities are subject to market and other risks. Past performance of a security may or may not be sustained in the future and is no indication of future performance.

Morningstar Equity Research Methodology

Price vs. Fair Value

 
Price/Fair Value
Total Return %
Index Total Return %
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 YTD
-17.08 -13.03 42.45 -32.28 -20.30 71.08 -31.19 -23.13 4.12 -29.20 8.68
-2.12 9.66 35.59 -10.66 24.54 23.56 -23.11 -13.31 -8.56 20.15 13.43

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