Ulta Beauty Inc ULTA

Morningstar Rating
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$357.80
10.11 | 2.75%
USD | NASDAQ | Prices updated as of Apr 04, 2025, 2:58 PM EST | BATS BZX Real-Time Price
  • Last Close
    368
  • Sector
    Consumer Cyclical
  • Industry
    Specialty Retail
  • Investment Style
    Mid Core
  • Market Cap
    16.1730 Bil
  • Forward Div Yield
  • Trailing Div Yield
  • Price/Sales
    1.69
  • Price/Book
    7.91
  • Beta (5-Year)
    1.15
  • Consensus Forward P/E
    16.78
  • Trailing 12-mo Rev
    11.36

Morningstar's Analysis

Valuation Jan 07, 2025
Currency in USD
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Ulta Beauty Counters Increasing Competition With Advantages in Merchandising, Stores, and Loyalty
Author Photo
David Swartz
Senior Equity Analyst
Business Strategy and Outlook | by David Swartz Updated Apr 02, 2025

We think Ulta Beauty’s brand strength provides a narrow moat and has allowed the company to thrive despite economic conditions and other external challenges. Over the past decade, Ulta has become the largest specialty beauty retailer in the United States through store openings, product and brand introductions, improved marketing, and—with about 45

Morningstar Fair Value Estimate
The Morningstar Fair Value Estimate guides investors to the long-term, intrinsic value of a stock, helping them see beyond the present market price.

Show me how fair value is derived (00:41)

Morningstar calculates the fair value estimate of a company based on a projection of how much cash the company will generate in the future. Morningstar analysts create custom industry and company assumptions to feed income statement, balance sheet, and capital investment assumptions into a proprietary discounted cash flow modeling template. Scenario analysis, in-depth competitive advantage analysis, and a variety of other analytical tools are used to augment the discounted cash flow process. The analyst discounts future cash flows using the weighted average of the costs of equity, debt, and preferred stock (and any other funding sources), using expected future proportionate long-term, market-value weights.

The Morningstar Fair Value Estimate is a projection/opinion and not a statement of fact. If Morningstar's base-case assumptions are true the market price will converge on Morningstar's fair value estimate over time, generally within three years. Investments in securities are subject to market and other risks. Past performance of a security may or may not be sustained in the future and is no indication of future performance.

Morningstar Equity Research Methodology

Price vs. Fair Value

 
Price/Fair Value
Total Return %
Index Total Return %
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 YTD
44.71 37.81 -12.27 9.47 3.39 13.44 43.59 13.76 4.46 -11.24 -15.44
0.69 12.44 21.47 -5.05 31.22 20.90 25.78 -19.43 26.44 24.09 -8.35
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