Ubisoft Entertainment UBSFF

Morningstar Rating
Add To Portfolio

Morningstar's Analysis

Valuation Dec 02, 2024
Currency in USD
Is it the right time to buy or sell?
Fair ValueLearn Moreplay
1-Star Price
Premium
Economic Moat
Premium
5-Star Price
Premium

About Quantitative Ratings

Morningstar Quantitative ratings for equities (denoted on this page by ) are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating. Click here for more on how to use these ratings.

Company Profile

Ubisoft develops and publishes top-quality video games for play on gaming consoles, PCs, and mobile devices. Its major franchises include Assassin’s Creed, Rainbow Six, Far Cry, Just Dance, The Crew, and Skull & Bones. It also has a license to release games under the Star Wars and Avatar banners, as well as use the Tom Clancy name. The firm also holds the game streaming rights to Activision's existing catalog and any games it develops through 2038. Typically, about half of the firm’s sales come from North America, and 35% from Europe. Furthermore, about 40% of sales are classified as recurring—from in-game purchases—while about 60% are nonrecurring, from the initial game sales.
Morningstar Fair Value Estimate
The Morningstar Fair Value Estimate guides investors to the long-term, intrinsic value of a stock, helping them see beyond the present market price.

Show me how fair value is derived (00:41)

Morningstar calculates the fair value estimate of a company based on a projection of how much cash the company will generate in the future. Morningstar analysts create custom industry and company assumptions to feed income statement, balance sheet, and capital investment assumptions into a proprietary discounted cash flow modeling template. Scenario analysis, in-depth competitive advantage analysis, and a variety of other analytical tools are used to augment the discounted cash flow process. The analyst discounts future cash flows using the weighted average of the costs of equity, debt, and preferred stock (and any other funding sources), using expected future proportionate long-term, market-value weights.

A superscript Q denotes a value that was determined by a quantitative model that estimates the value a Morningstar analyst would likely assign to the company. There is no one analyst in which a Quantitative Star Rating is attributed to; however, Mr. Lee Davidson, Head of Quantitative Research for Morningstar, Inc., is responsible for overseeing the methodology that supports the quantitative fair value. As an employee of Morningstar, Inc., Mr. Davidson is guided by Morningstar, Inc.'s Code of Ethics and Personal Securities Trading Policy in carrying out his responsibilities. For information regarding Conflicts of Interests, https://shareholders.morningstar.com/investor-relations/governance/Compliance--Disclosure/default.aspx

The Morningstar Fair Value Estimate is a projection/opinion and not a statement of fact. If Morningstar's base-case assumptions are true the market price will converge on Morningstar's fair value estimate over time, generally within three years. Investments in securities are subject to market and other risks. Past performance of a security may or may not be sustained in the future and is no indication of future performance.

Morningstar Equity Research Methodology

Price vs. Fair Value

Morningstar Research
© Copyright 2025 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy       Disclosures        Accessibility